Video is here to stay with us and this is one thing that we must be alive to. As we can see, more and more people are choosing videos for their preferred format for consuming their daily information. According to some reports seen from some of the marketing experts, we see the trend that shows that up to 60{f84456cea65aeb1734c9e9b6831bc5ad27ce4823944fa29daa76a70599791fbe} of the internet users will use videos as their core digital activity in the year. By and large, there has been seen a radical shift in how videos are distributed and as well consumed and as a result of this, advertisers have as well come up with new and innovative ways of reaching and engaging their target audiences with their messages.
By far and large, today a good number of consumers are mainly watching videos over the internet through the Over-the-Top OTT devices a trend which has led many to cut on the linear subscriptions and TV subscriptions. Generally, one thing that we have come to see is that the traditional TV spend and consumption has been overtaken by digital TV advertising.
Having said this, the question that we need to be asking ourselves is how best can advertisers in this day and age best engage their target audience who have so cut cords with the traditional and linear TV subscriptions for the need to deliver their marketing message. As far as this need goes, it remains that the best solution to this need to is to consider Connected TV ads as the best and most appropriate solution going forward. The following is a rundown on some of the benefits of connected TV and OTT advertising that makes them the best solution that you can think of as a travel advertiser.
Talking of the benefits of connected TV and OTT advertising, the first one we see that makes these forms of advertising stand out in this day and age is the fact that they allow you present your message to the right audience and at the very right time. Ask any marketer and they will tell you that one thing that has been a challenge to them is the need to deliver their message to the right audience and at the right time. As a result of this, many will often try to cast the marketing net as wide as can be all in a bid to reach the intended audience. And no denying, the traditional and linear TV ads indeed deliver that massive reach. However, such an approach, as any savvy marketer will acknowledge will limit your ability to precisely target a specific audience.